As a traditionally tricky cocktail to master at home, Kahlúa has taken the confusion out of the preparation with the new Espresso Martini can – delivering on consistent flavour and quality every time. Especially crafted for two serves, Kahlúa is re-inventing this cult coffee cocktail for enjoyment at home, brunch or at events with friends.
The unique can is fitted with a smart nitrogen widget, which forces bubbles to the surface as soon as the can is opened, to create the classic Espresso Martini creamy foam. Through Kahlúa’s continuous focus on innovation, driven by in- house brand incubators, the Kahlúa Espresso Martini can has been designed to unveil a first-of-its-kind packaging for the RTD cocktail industry.
With a recipe boasting carefully curated ingredients, including roasted coffee, Kahlúa liqueur and a dash of grain vodka, this cocktail gives an impeccably balanced taste.
To enjoy the signature velvety Espresso Martini, simply pour immediately after popping open and wait for 20 seconds for the crema to set.
Colin Kavanagh, VP of Global Malibu & Kahlúa, comments, “Coffee culture is booming around the world and at the same time we are seeing an increased demand for a high standard cocktail experience at home. We therefore developed the Kahlúa Espresso Martini can to tap into this emerging opportunity”
“Our clear focus on quality and innovative packaging for the Kahlúa Espresso Martini can, will not only add to the consumer experience and moment of consumption – but to the entire convenience segment as this truly is a first-of-its-kind packaging solution for the ready to drink cocktail industry”, adds Romina Mariano, Project Lead and Global Brand Manager for Kahlúa.
The Kahlúa Espresso Martini can is available in two versions, 4.5% ABV and 7% ABV. Launching in six markets worldwide from September 2018.