Over the past year, the global coffee industry has experienced immense growth, despite recent world events the category has remained stable and resilient, as consumer’s love for coffee and cocktails continues to evolve. Kahlúa shares the same passion for great coffee and has done since 1936, so there has never been a better time to invite consumers to try a coffee cocktail!
Last October, Kahlúa was delighted to showcase their coffee credentials at the world’s first virtual Global Coffee Festival. On a mission to spark creativity amongst coffee connoisseurs around the globe, Kahlúa invited consumers, baristas and mixologists to come together and celebrate their passion for coffee cocktails.
In the search for the next coffee cocktail, Kahlúa invited consumers to participate in the #BeyondEspressoMartini campaign, where coffee enthusiasts were encouraged to get creative and experiment with different flavours and coffee notes.
Commenting on Kahlúa’s participation in The Global Coffee Festival, Will Pitts, Kahlúa Global Barista says, “When it comes to coffee, there are so many elements that come together to make a good brew, and with the creations of coffee cocktails, it is still just as important to have a liquor that can reach the levels of quality provided by the coffee and methodology and that is why I recommend Kahlúa.”
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