kahlua st patricks day espresso martini cocktail

Stout’s out, Espresso Martinis are in this St. Patrick’s day

St Pt Patrick’s Day called; it’s bored of stout as Kahlúa stirs things up by revealing that 95% of Americans think it’s cool to drink an Espresso Martini for the beloved Irish holiday

[CUE THE CÉILÍ WITH MEXICAN TRUMPETS] This St. Patrick’s Day, Stout’s Out and Espresso Martinis are in. While green beer and stout have long been traditional favorites for St. Patrick’s Day, research by Kahlúa, the world’s number one coffee liqueur brand, revealed that 30% of consumers feel they have to order a beer on the holiday, even if they don’t want one. And, with the majority of people admitting they wish there was more variety and creativity in cocktail options for St. Patrick’s Day, it’s clear people are ready to stir things up this year.

And let’s face it, it isn’t *that* big a change! Why choose a pint of black and creamy stout when you can have a dazzling martini glass filled with your other favorite black and creamy drink? They almost look the same, no? Ándale, to the bar!

Kahlúa is showing up in unexpected ways this St. Patrick’s Day by reminding drinkers that they don’t have to settle for a drink they don’t *really* want. One in five U.S. drinkers fear they might be judged for ordering a cocktail instead of a pint on St. Patrick’s Day, with nearly a third admitting to drinking stout to celebrate the day despite not actually enjoying it. Enough is enough! Kahlúa is on a mission to get drinkers to stir things up with a deliciously creamy, Kahlúa Espresso Martini.

We’ve even got a twist for you…

While Absolut Vodka is the traditional ingredient for an Espresso Martini, the majority of people want to see more creativity in cocktail options on St. Patrick’s Day. Enter the Irish Espresso Martini. Did you know you can sub in Jameson Irish Whiskey to make an Irish Espresso Martini? 66% of Americans were unaware that an Espresso Martini can be made with other spirits, with a significant 85% saying they have never had an Espresso Martini made with Irish whiskey. It’s the perfect way to add an Irish twist to your favorite cocktail.

kahlua st patricks day espresso martini cocktail in an incognito espresso martini glass

Craig van Niekerk, Global VP of Marketing for Kahlúa comments, “The people have spoken, and we’ve listened. It’s time to stir up St. Patrick’s Day and have everyone enjoying their drinks – and what better way than with a Kahlúa Espresso Martini? Kahlúa makes moments less mundane by adding a boost of playfulness, bringing something extra to the everyday.”

Van Niekerk continues, “Ultimately, we want everyone to celebrate St. Patrick’s Day in their own way with whatever drink they desire. Whether that’s a pint of stout, a dazzling Espresso Martini, or just a tall glass of water, it’s each to their own, right? We say Salud and Slainté to everyone, no matter what drink you fancy!”

Exclusively in the U.S., to help revelers swap that black-bodied, frothy-headed lookalike during St. Patrick’s Day weekend, Kahlúa is offering consumers an Espresso Martini on the brand. Starting on March 13, people can head to Kahlúa.com for the chance to win a Venmo surprise from Kahlúa to be used during St. Patrick’s Day celebrations – terms and conditions apply.

This desire for contemporary approaches to traditional celebrations comes as more people seek to personalize occasions. With moments such as Galentine’s Day being recognized globally, and Friendsgiving starting to gain traction outside of the U.S., its clear young adults are increasingly craving personalization and want to stir up traditions, which is why Kahlúa has stepped in to save the day, encouraging everyone to enjoy their drink of choice this St. Patrick’s Day.

So, whether you’re into old-school celebrations or more modern interpretations, Kahlúa is bringing the fiesta to the Emerald Isle with a Black, Creamy, Espresso martini.

Kahlua YouTube thumbnail Black, creamy Espresso Martini cocktail

St. Patrick’s Day called, it’s bored of Stout

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Notes to editors:

About The Espresso Martini
Here’s the only espresso martini recipe you’ll ever need. It’s tasty, edgy, and sophisticated—three reasons why it’s one of the most popular coffee cocktails in the world.

Ingredients

Ice cubes
1 part Kahlúa
1 part Absolut Vodka (or 1 part Jameson Irish whiskey if you’re feeling particularly Irish)
1 part Espresso
3 Coffee Beans

How to make

Fill a shaker with ice and add Kahlúa, Absolut (or Jameson), and espresso.
Shake until cold, about 15–20 seconds.
Strain into a martini or cocktail glass.
Garnish with 3 coffee beans for good luck.

About Kahlúa
Originating from Mexico in 1936 and made with 100 per cent Arabica coffee beans, Kahlúa remains the world’s leading coffee liqueur. Its global popularity was inspired by the famous Kahlúa Ladies, the game-changing women-only management team that began to spread the word of this rich-tasting drink to the US and beyond in the 1960s. Every bean of coffee used to make Kahlúa is grown in shade plantations of four remote farming communities in the Mexican coastal region of Veracruz and handpicked. It’s a relationship the brand has nurtured and continues to do so. We work closely with farmers to help them adopt more sustainable farming methods and improve their living conditions. Today, the 300 tons of premium-grade green coffee used every year for Kahlúa is sourced following our partner Fondo Para la Paz’s three-pronged approach to sustainable development.

About The Absolut Group
The Absolut Group holds global responsibility for the production, packaging development, innovation and strategic marketing of an extensive range of premium spirits brands. They include the iconic Absolut Vodka, Beefeater, the world’s most awarded gin, Malibu, the leading flavoured rum and Kahlua, the number one coffee liqueur, along with a selection of agave spirits, including Altos tequila and craft gins such as Monkey 47. Our long-term commitment to sustainability and responsible drinking extends to consumers, society, the environment and our teams. Headquartered in Stockholm, Sweden, The Absolut Group is part of Pernod Ricard, a worldwide leader in the spirits and wine industry.

About Pernod Ricard
Pernod Ricard is a worldwide leader in the spirits and wine industry, blending traditional craftsmanship, state-of-the-art brand development, and global distribution technologies. Our prestigious portfolio of premium to luxury brands includes Absolut vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute, and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Malibu liqueur and Mumm and Perrier-Jouët champagnes. Our mission is to ensure the long-term growth of our brands with full respect for people and the environment, while empowering our employees around the world to be ambassadors of our purposeful, inclusive and responsible culture of authentic conviviality. Pernod Ricard’s consolidated sales amounted to € 12,137 million in fiscal year FY23. Pernod Ricard is listed on Euronext (Ticker: RI; ISIN Code: FR0000120693) and is part of the CAC 40 and Eurostoxx 50 indices.